Editorial storytelling for the chefs, stays, and brands worth knowing

Meet Danna Weber

Content Creator

I'm Danna — Miami-based food lover, perpetually curious about the people behind a great meal, a memorable stay, and the cities worth slowing down for.

I work across food, travel, and hospitality — creating cinematic chef features, slow-travel content, and design-forward hotel storytelling for brands and restaurants who want their work told with intention, not just visibility.

With a background in business strategy and organizational psychology, I bring both creative instinct and audience insight to every project — building content that feels true to the brand carrying it, and the people watching it.

Whether you're a restaurant, a hotel, a travel brand, or someone with a story worth telling — I'd love to hear from you.

thedannaedit@gmail.com

My Services

Lets Create Together

  • Around The Pass

    Cinematic, short-form videos that go beyond the plate—capturing the chef’s “why,” the choices behind the dish, and the heartbeat of the room. One meaningful collaboration at a time.

    • Cinematic Walkthrough Video – A smooth, room-to-room tour that showcases flow, features, and finishes.

    • Property Highlight Film – A hero edit capturing the property’s best angles and details.

    • Lifestyle Story – Guests-in-the-moment vignettes that sell the experience (morning coffee, pool dip, sunset).

    • Testimonial Video – Reviews that build trust and bookings.

    • Photography – ‍ Professional hospitality photography for hotels and short-term rentals: rooms, amenities, exteriors, and lifestyle scenes for web and social.

  • Together we can produce performance-driven UGC ads designed to lift conversions and sales—built around clear hooks, tight storytelling, and a decisive CTA.

    What’s included

    • Concept & ideation

    • Scriptwriting (hook → body → CTA)

    • Video production (creator-led)

    • Editing & platform formatting

    • Usage rights (scope defined per package)

Let’s Create!

Interested in ideating together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!